So the Assocated Press is reporting that Electronic Arts' upcoming Need For Speed Carbon will feature real-time ads on the various billboards that you race by during the game. Ads for movies, soft drinks, TV shows, clothing lines, music, etc.
Wait until Jenny from Canada gets a load of this.
Static ads in games are nothing new of course, but if your PC or XBox 360 is connected to the internet, the games will now download real-time content to hawk whatever products the highest bidder wants to shove into your face.
AP reports that EA has partnered with Microsoft's Massive, Inc. to deliver ads in up to four games this Fall, and made a separate deal with IGA Worldwide Inc. to include ads in the futuristic sci-fi shooter Battlefied 2142. Yep... nothing says sci-fi action like seeing an ad for Hitch 2.
As far as NFS Carbon goes, EA's vice president of online commerce, Chip Lange says that "in a racing game, advertising is not only nice to have, but it's an essential component to create the fiction of being there."
Right.
I blame society. Or rather, the software pirates. You brought this on yourselves, kiddies. Hell, our family PC is loaded with games I know my son downloaded off of some torrent site. I always ask him "if everyone else does this, how will the gaming companies make any money to develop new games?"
Well now we know. As the "gamerz" like to say... PWND.
