Marvel is looking to the summer of '08 to release The Incredible Hulk on 6/27/08, two months after it unleashes Jon Favreau's Iron Man on the world.
Variety has an interesting article about the company, where it reveals that the company is scrambling to show that its film business is running smoothly despite the departure of Avi Arad, and that while its overall revenues have dropped nearly 44% for the year (the cost of movies in development, I would imagine) it's publishing business has increased revenue by 20% to push overall sales revenue to 13% for the third quarter.
Ah, the power of marketing.
Wall Street has been happy with the direction Marvel has been taking, as evidenced by the fact that their stock price is up 6%. And the company expects to make a boatload of cash from the release of the two films, which have been highly anticipated by fanboys and fangirls everywhere.
Trying to distance itself from Ang Lee's take on the green behemoth, Marvel has promised in a press release that "you WILL like the Hulk when he's angry." Hee-hee... cute.
