Dougie sent me an email the other day about Bruno, Sacha Baron Cohen's follow-up to Borat. He sent me a link to a story that said a number of studios were interested in bringing Bruno to the big screen. Today the Hollywood Reporter says that Universal has won the rights, paying around $42.5 million.
They must think Borat is going to do VERY well, despite the fact that Fox has apparently scaled back the movie's opening to around 800 theaters because it wasn't registering high enough on audience awareness polls. I think Fox has gotten cold feet about marketing the film... after a hilarious trailer, I haven't seen many commercials for it on TV. Click here for Dougie's very positive review, since he was fortunate enough to catch a preview of it a few weeks ago.
Bruno, like Borat, has been introduced to viewers of Cohen's Da Ali G Show. Bruno is the self-proclaimed "voice of Austrian youth TV" and is a gay fashionista exposing the hypocrisy of the worldwide fashion industry.
